This is an opportunity for marketers to apply real-time-marketing strategy because everyone follows this trend. People would be called “April fools” if they continued to celebrate New Year’s Day on April 1st instead of the new date.įor businesses, April Fool’s Day is the one day of a year when they can play pranks on their customers to entertain and engage customers. They speculate in the 16th century, there was a calendar change in France when the Gregorian calendar was adopted- New Year’s Day from April 1 moved to January 1. Some historians believe that April Fool’s Day became in France. However, they all have a common theme which is playing jokes on others until noon that day.Īlthough this day is celebrated by many cultures for a long time, no one knows for sure its exact origin. This day originated in the West but has spread globally and has various names across the globe. April Fool’s DayĪpril Fool’s Day, also known as All Fool’s Day, has been celebrated on April 1st every year. The marketers took full advantage of this craze and attract a vast amount of clients. Everybody, from celebrities to ordinary people, wanted to play this game. For example, the time when Pokemon GO was at the top of the trend, it was highly addictive. Therefore, when marketers make use of current events, they could make products or services of their companies appeal to customers. The reason why this marketing is so effective is because of the fact people always want to be a part of trends. Marketers today can know about any situation from social media quickly and therefore can use social media for using their real-time marketing successfully. With the help of social media, real-time marketing has grown in humongous popularity. Marketers don’t create a marketing plan in advance but take advantage of current, relevant trends. The goal of real-time marketing is to connect consumers with the product or service, at the moment. Real-time marketing utilizes current events at a certain place and creates a marketing strategy. Make Use Of April Fool’s Day To Prompt Sale And Marketing What Is Real-time Marketing? April Fool’s Day is an effective tool to drive sales, raise recognition of the brand and help the brand stay in customers’ mind. It can be drawn from this case study that April Fool’s Day is a great opportunity for companies to execute marketing campaigns. This fact proves how successful this campaign is. Up to the present, it has been viewed over 10 million times. This prank was an instant success for this brand. Many people tried experimenting this smelling searching. ![]() Subscribers might wonder that this was too nice to be actually true. That means, instead of searching for information and images, users could also discover what things smell like. ![]() In April Fool 2013 Google announced to release Google Nose which was claimed to be a new dimension to its search engine ability.Īccording to Google, people are allowed to search for specific smells by sniffing their computers or devices. Speaking of this day, among many April Fool’s Day jokes, you might be thinking of one particular memorable prank by Google which has always been one step ahead of other search engine giants. Maximize The Effectiveness Of The CampaignĪpril Fool’s Day has been favored not only by individuals but also by many companies.Traits Of A Winning April Fool’s Day Email Campaign. ![]()
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